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Discover Korean skincare, makeup and beauty essentials selected for your skin, your routine and your everyday life.
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K-Beauty Best Sellers

The products everyone keeps coming back to.

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DERMALINE PDRN Solution Activing Toner 200ml

DERMALINE

DERMALINE PDRN Solution Activing Toner 200ml
¥10,763
BANILA CO All Day Prep Hydro UV Serum Base SPF50+ PA++++ 35ml

BANILA CO All Day Prep Hydro UV Serum Base SPF50+ PA++++ 35ml

BANILA CO

BANILA CO All Day Prep Hydro UV Serum Base SPF50+ PA++++ 35ml
¥5,979
BANILA CO ALL DAY PREP Tone Up Base Cream SPF 50+ PA++++ 35ml

BANILA CO ALL DAY PREP Tone Up Base Cream SPF 50+ PA++++ 35ml

BANILA CO

BANILA CO ALL DAY PREP Tone Up Base Cream SPF 50+ PA++++ 35ml
¥5,182
O HUI The First Geniture Ampoule Cover Cushion SPF50+ PA+++ SET (15g+15g Refill) (2colors)

O HUI The First Geniture Ampoule Cover Cushion SPF50+ PA+++ SET (15g+15g Refill) (2colors)

O HUI

O HUI The First Geniture Ampoule Cover Cushion SPF50+ PA+++ SET (15g+15g Refill) (2colors)
¥17,141
DASHU For Men Premium Ultra Bond Gel Down Perm 100ml

DASHU For Men Premium Ultra Bond Gel Down Perm 100ml

DASHU

DASHU For Men Premium Ultra Bond Gel Down Perm 100ml
¥3,189
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DERMALINE PDRN Solution Activing Toner 200ml

DERMALINE

DERMALINE PDRN Solution Activing Toner 200ml
¥10,763

Explore SEOUVARA

Shop new arrivals, best sellers and everyday Korean beauty categories.
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Skin Care

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Makeup

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Hair Care

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Body Care

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Beauty Tools

New Arrivals

Fresh K-beauty picks, just added.

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the SAEM Snail Essential EX Wrinkle Solution Mist Serum 75ml

the SAEM Snail Essential EX Wrinkle Solution Mist Serum 75ml

The SAEM

the SAEM Snail Essential EX Wrinkle Solution Mist Serum 75ml
¥6,378
Torriden Balanceful Control Serum 50ml

Torriden Balanceful Control Serum 50ml

Torriden

Torriden Balanceful Control Serum 50ml
¥4,385
The SAEM Snail Essential EX Wrinkle Solution Multi Stick 10.5g

The SAEM Snail Essential EX Wrinkle Solution Multi Stick 10.5g

The SAEM

The SAEM Snail Essential EX Wrinkle Solution Multi Stick 10.5g
¥6,777
numbuzin No.3 Bifida Bakuchiol Zero Pore Serum 30ml

numbuzin No.3 Bifida Bakuchiol Zero Pore Serum 30ml

numbuzin

numbuzin No.3 Bifida Bakuchiol Zero Pore Serum 30ml
¥7,574
mixsoon Bifida Toner 150ml

mixsoon Bifida Toner 150ml

mixsoon

mixsoon Bifida Toner 150ml
¥4,385
the SAEM Snail Essential EX Wrinkle Solution Mist Serum 75ml

the SAEM Snail Essential EX Wrinkle Solution Mist Serum 75ml

The SAEM

the SAEM Snail Essential EX Wrinkle Solution Mist Serum 75ml
¥6,378

Skin Care

Daily essentials for clearer, healthier-looking skin.

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DERMALINE PDRN Solution Activing Toner 200ml

DERMALINE

DERMALINE PDRN Solution Activing Toner 200ml
¥10,763
APLB Tranexamic Acid Niacinamide Ampoule Serum 40ml

APLB Tranexamic Acid Niacinamide Ampoule Serum 40ml

APLB

APLB Tranexamic Acid Niacinamide Ampoule Serum 40ml
¥5,182
Anua PDRN Collagen Melting Patch For Glass Skin 0.05g X 4ea

Anua PDRN Collagen Melting Patch For Glass Skin 0.05g X 4ea

Anua

Anua PDRN Collagen Melting Patch For Glass Skin 0.05g X 4ea
¥6,777
Green Finger FoRest Phyton Hydra Cica Serum 50ml

Green Finger FoRest Phyton Hydra Cica Serum 50ml

Green Finger FoRest

Green Finger FoRest Phyton Hydra Cica Serum 50ml
¥5,979
SKINFOOD Tomato Tone Up Sun Cream 50ml

SKINFOOD Tomato Tone Up Sun Cream 50ml

SKINFOOD

SKINFOOD Tomato Tone Up Sun Cream 50ml
¥2,790
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DERMALINE PDRN Solution Activing Toner 200ml

DERMALINE

DERMALINE PDRN Solution Activing Toner 200ml
¥10,763

Trending ingredients

Explore focused edits for some of the most searched Korean beauty ingredients.

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PDRN

Makeup

Korean color, texture and effortless everyday looks.

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BANILA CO ALL DAY PREP Tone Up Base Cream SPF 50+ PA++++ 35ml

BANILA CO ALL DAY PREP Tone Up Base Cream SPF 50+ PA++++ 35ml

BANILA CO

BANILA CO ALL DAY PREP Tone Up Base Cream SPF 50+ PA++++ 35ml
¥5,182
BANILA CO All Day Prep Hydro UV Serum Base SPF50+ PA++++ 35ml

BANILA CO All Day Prep Hydro UV Serum Base SPF50+ PA++++ 35ml

BANILA CO

BANILA CO All Day Prep Hydro UV Serum Base SPF50+ PA++++ 35ml
¥5,979
BANILA CO Essence Skin Pink Cushion SPF50+ PA+++ 12g

BANILA CO Essence Skin Pink Cushion SPF50+ PA+++ 12g

BANILA CO

BANILA CO Essence Skin Pink Cushion SPF50+ PA+++ 12g
¥6,777
Hanskin Super 3 Solution BB Cream SPF 35 PA++ 30g tube

Hanskin Super 3 Solution BB Cream SPF 35 PA++ 30g

Hanskin

Hanskin Super 3 Solution BB Cream SPF 35 PA++ 30g
¥5,581
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JUNGSAEMMOOL Essential Skin Nuder Cushion (SPF50+ / PA+++) 14g + Refill

JUNGSAEMMOOL

JUNGSAEMMOOL Essential Skin Nuder Cushion (SPF50+ / PA+++) 14g + Refill
¥9,966
BANILA CO ALL DAY PREP Tone Up Base Cream SPF 50+ PA++++ 35ml

BANILA CO ALL DAY PREP Tone Up Base Cream SPF 50+ PA++++ 35ml

BANILA CO

BANILA CO ALL DAY PREP Tone Up Base Cream SPF 50+ PA++++ 35ml
¥5,182

Hair Care

Scalp-to-strand care for softer, stronger-looking hair.

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DASHU For Men Premium Ultra Bond Gel Down Perm 100ml

DASHU For Men Premium Ultra Bond Gel Down Perm 100ml

DASHU

DASHU For Men Premium Ultra Bond Gel Down Perm 100ml
¥3,189
DASHU Classic Style Grooming Tonic 200ml

DASHU Classic Style Grooming Tonic 200ml

DASHU

DASHU Classic Style Grooming Tonic 200ml
¥3,588
Kerasys Perfume Shampoo 980ml (4-type)

Kerasys Perfume Shampoo 980ml (4-type)

Kerasys

Kerasys Perfume Shampoo 980ml (4-type)
¥1,595
medicube Deoxyribose Scalp Serum 20ml

medicube Deoxyribose Scalp Serum 20ml

medicube

medicube Deoxyribose Scalp Serum 20ml
¥9,966
Dr.Groot Microbiome PDRN Scalp Serum Shampoo 500ml

Dr.Groot MICROBIOME PDRN Scalp Serum Shampoo 500ml

Dr.Groot

Dr.Groot MICROBIOME PDRN Scalp Serum Shampoo 500ml
¥11,959
DASHU For Men Premium Ultra Bond Gel Down Perm 100ml

DASHU For Men Premium Ultra Bond Gel Down Perm 100ml

DASHU

DASHU For Men Premium Ultra Bond Gel Down Perm 100ml
¥3,189

Body Care

Simple daily care for smooth, comfortable skin.

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VT Reedle Shot Nourishing Hand Mask 16ml X 3ea

VT

VT Reedle Shot Nourishing Hand Mask 16ml X 3ea
¥3,189
9wishes White Tone-Up Body Serum 150ml

9wishes White Tone-Up Body Serum 150ml

9wishes

9wishes White Tone-Up Body Serum 150ml
¥5,182
A'piew Juicy Pang Perfume Hand Cream 30ml #Sandalwood

A'piew Juicy Pang Perfume Hand Cream 30ml #Sandalwood

A'pieu

A'piew Juicy Pang Perfume Hand Cream 30ml #Sandalwood
¥1,595
A'piew Juicy Pang Perfume Hand Cream 30ml #Rosemary

A'piew Juicy Pang Perfume Hand Cream 30ml #Rosemary

A'pieu

A'piew Juicy Pang Perfume Hand Cream 30ml #Rosemary
¥1,595
A'piew Juicy Pang Perfume Hand Cream 30ml #Basil

A'piew Juicy Pang Perfume Hand Cream 30ml #Basil

A'pieu

A'piew Juicy Pang Perfume Hand Cream 30ml #Basil
¥1,595
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VT Reedle Shot Nourishing Hand Mask 16ml X 3ea

VT

VT Reedle Shot Nourishing Hand Mask 16ml X 3ea
¥3,189

SEOUVARA EDITORIAL

The K-Beauty Journal

We make things that work better and last longer. Our products solve real problems with clean design and honest materials.

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How to Repair and Support Your Skin Barrier

How to Repair and Support Your Skin Barrier

Is your skin feeling dry, tight, or unusually sensitive? Discover how to support your skin barrier with a simple Korean skincare routine. Learn about ceramides, panthenol, gentle cleansing, and moisturizing...
Korean Skincare for Oily and Acne-Prone Skin

Korean Skincare for Oily and Acne-Prone Skin

Discover how to build a Korean skincare routine for oily and acne-prone skin. Learn which ingredients help with excess oil, how to choose gentle cleansers and lightweight moisturizers, and explore...
Best Korean Skincare for Dry Skin: What to Look For

Best Korean Skincare for Dry Skin: What to Look For

Struggling with dry, tight, or flaky skin? Discover the best Korean skincare ingredients, moisturizing creams, hydrating serums, and simple K-Beauty routines for dry skin. Explore authentic Korean skincare at SEOUVARA.
How to Repair and Support Your Skin Barrier

How to Repair and Support Your Skin Barrier

Is your skin feeling dry, tight, or unusually sensitive? Discover how to support your skin barrier with a simple Korean skincare routine. Learn about ceramides, panthenol, gentle cleansing, and moisturizing...